Being held at the Shanghai New International Expo Center, the 10th China Digital Entertainment Expo & Conference (ChinaJoy) has commenced on July 26 and will stay open until July 29. The show consists of two main areas including Business to Consumer Area and Business to Business Area. On July 25, China International Digital Entertainment Summit and the opening ceremony of ChinaJoy were attended by the governmental officials from the National Copyright Bureau of the P.R. China, Shanghai Municipal Government, and Publicity Ministry of CPC ShangHai Municipal Committee and representatives from private corporations.
ChinaJoy is sponsored and directed by the National Copyright Bureau of the P.R. China and organized by the Shanghai Municipal Government. With the theme “Years of Glory, Years of Gratitude — New Decade, New Era,” ChinaJoy 2012 this year accommodates 300-plus enterprises from 30 different countries including China, France, Germany, Indonesia, Japan, Korea, Russia, Taiwan, US, etc. and the show spans a total area of 70,000 square meters, the largest in the show’s history. The show’s remarkable performance indicates that after 10 years of effort, ChinaJoy has become the largest digital entertainment trade event in Asia.